888.com, the leading online poker and casino operator has signed a deal with Electrade, sports betting, casino scratch card and online bingo gaming provider, making it the third partnership deal in one month for 888.com.

888.com has stopped the contracts with Cryptologic, and “Gaming Technology Solution”, its previous gaming providers; Electrade now replaces the two.

Electrade is a UK gaming content provider boasting 100 games in its portfolio, all of which are now available for 888.com to use after the deal goes through.

888.com is noticeably moving away from the mass market and trying to establish a niche positioning within online poker, online casino and now online bingo market, following the launch of 888Ladies earlier this year.

Gigi Levy, CEO at 888.com, had this to say about the news: “As part of the continued execution of our strategy to select 'best-of-breed' partners to provide us with additional games I am delighted that this agreement enables us to access Electracade's soft and instant games portfolio, which is complementary to our existing internally developed gaming portfolio.”