888.com, responsible for the leading online poker room, Pacific Poker, online Casino on Net and the recently launched 888Ladies online bingo site, has announced a new partnership deal with Rival Powered.

Rival Powered is the gambling suites and backend systems provider, with a few online casinos as clients already. They are also actively advertising “i-slot” games.

Patrick Stacey, CEO of Rival Powered said of the news: “Rival is proud and eager to partner with 888 in providing its visually rich and highly interactive offering of games in wider audience”.

It signifies the fact that 888 is trying to widen its spectrum of offering to suit those who might have been left out by other operators, to provide “something for everyone”.

Earlier this month 888 announced partnership deals with Electracade, Cryptologic and GTS. The site has been contantly in the public eye due to the numerous changes in recent times, including the launch of 888Ladies online bingo site.  888.com also signed a deal with a US national airline to provide an online gambling service mid-flight, since the American market was effectively blocked off from the rest of the world nearly a year ago.